4.5 Simple Ways to Successfully Respond to Real Estate Leads Online.
So, it works!
All of your hard work in growing your real estate brand has led to you acquiring leads on your website, landing page, or facebook profile! Well done! But, the hard work starts now!
It does not matter how you acquired your leads; whether it be through conventional marketing strategies or more advanced guerrilla marketing, it is vitally important that you follow up on your leads and to try to convert them into paying customers as swiftly and efficiently as possible.
In this post, we want to share with you our top 4 simple ideas and tips that will allow you to successfully respond to your online leads and convert them. Plus, as we love the fact you have taken the time to read this article we have included an extra 0.5 tip for fun!
So, without further adue:
1. Jump on it!
First impression count. And in our industry, the quicker you respond to an enquiry the better the impression you leave with your prospect and higher the chance of conversion! In fact, try to jump on your lead within 5 minutes! Did you know that 78% of sales go to the first responder? So when your real estate brand starts having leads come through don’t sit back or disappear to make a coffee! Call them and prove to them that you want their business!
2. Always be closing
Ok, sorry to quote the in-famous ‘ABC’ technique, but it is true. In the real estate agent it can be very hard to find the line that separates customer service and sales. Sure, both customer service and sales work in correlation however it is your job to convert your leads and ensure you do not lose them! Sometimes just asking your lead for your desired outcome goes along way; “So, can I come on over for a quick price consultation?”
3. Be in it for the long game
Only 2% of all sales occur in the first interaction, so do not get too beaten up if you fail to convert in your first call. The same can be said for the next one or two interactions too! If you truly want to do business with your lead then nurture them over a period of 9 contacts over 9 weeks – this will allow ample opportunity to nurture a strong relationship with your lead!
4. Ask plenty of questions!
We all hate being spoken to, but love to have a conversation. Don’t put your lead off by screaming in their face about how good you and your real estate brand is and what you can do for them. Ask questions and listen to your leads requirements. From this, you will develop a strong relationship and be able to find out in depth about what your lead is looking for and you can consult and guide them towards your services.
We all hate being spoken to, but love to have a conversation. Don’t put your lead off by screaming in their face about how good you and your real estate brand is and what you can do for them. Ask questions and listen to your leads requirements. From this, you will develop a strong relationship and be able to find out in depth about what your lead is looking for and you can consult and guide them towards your services.
4.5 ….and don’t rush things!
Always remember that in our industry, decisions can take a while and may be based on various factors. So if you find that your leads are taking their time to make a decision, or are spending too much time in the incubation phase, don’t let it affect your ability to serve them to a high standard. You never know, they may want to use you 6 months, 12 months or even 36 months down the line. Be patient, be calm, and be a friend. In doing so you will never truly lose a lead and your real estate brand will grow from strength to strength, from relationship to relationship.
